01. Campaign of those YearWinnerIKEA ITALIA RETAILTitle:No Room for ViolenceIn occasion of the International day for the Elimination of Violence against Women, IKEA Italy launched together with the NGO Telefono Donna, the multi-channel campaign”No space for violence” to increase awareness on national abuse during in-store, social media, PR, Public Affairs and digital PR communication actions with enormous benefits concerning engagement and standing. BVG – Berliner VerkehrsbetriebeTitle:BVG x adidas – The Ticket-ShoeAgency:GUD. berlin, Jung von Matt, achtung! Because of Berlin’s underground and anti-establishment civilization, young Berliners hate BVG transit that they don’t buy train tickets when forced to utilize it. How do we alter hate to honor? By decreasing the respect of the hottest underground brand on the planet: adidas. Together with the limited edition BVG x adidas Originals EQT Berlin. A sneaker that’s a yearly ticket. Diageo – SmirnoffTitle:Smirnoff EqualizerAgency:Carat, SpotifyThis is your story of the way Smirnoff, an activist new in songs, also Spotify, the world’s biggest music stage, came together to transform individuals’ listening habits at scale by boosting the number of women musicians they hear. Henning-OlsenTitle:The Polar RaceAgency:NucleusEmployees at Northern ice cream maker Hennig-Olsen Is conducted each other in an epic effort to the South Pole. The Polar Race fostered job satisfaction, improved health and increased productivity, decreased sickness lack thereof and had a Vodafone Romania launches Future Chatbot – Business Review net positive impact on the organization’s bottom line. The job made front pages and 22 reports in national Norwegian media. Visit Faroe IslandsTitle:Faroe Islands TranslateA language dies every 14 days. How do you shield your langugage, once you’re among the smallest nations on earth, and your speech is ignored by Google Translate? You create the world’s first LIVE translation service and telephone it Faroe Islands Translate. Folks simply write what they want translated and a random Faroese volunteer turns about their camera and contrasts. 02. Campaign of the Year (small-budget)WinnerEuropolTitle:EU Many WantedThis EU Most Wanted campaign, launched in the summer season 2017, printed a set of cheeky’wish you were here’ postcards addressed criminals to be able to give them the visibility they want to prevent. Realized totally in house with zero funding, the effort got over 1 million views in 1 week by people from all around Europe and has created a huge crowdsourcing police network. Bistro AgencyTitle:THANK YOU, CZECHSMore of a social experiment with extreme medial effect than a classic effort. We let the folks receiving development aid in the Czech NGO PIN express their gratitude in their native languages and we demonstrated to the public not every thing foreign needs to be automatically harmful. Traditional offline media has come to be a digital campaign launcher. J
